Nir Shalom
Hi, I’m Nir Shalom, a Product Innovation Leader specializing in turning ideas into impactful digital solutions.
I take products from 0 to 1, merging industrial design with digital UX and integrating AI and data-driven decision-making to craft seamless user experiences. My work spans healthcare, IoT, and consumer technology, driving business success through strategic product management and innovation. In this portfolio, you’ll find real-world case studies showcasing the products I’ve led—from ideation to launch—and the impact they’ve made


Experience
Product Innovation Manager
Clalit Innovation | September 2020 – Present
- Led >20 innovation projects, with 6 advancing to implementation, driving digital healthcare transformation within Clalit.
- Led and developed digital products and systems, integrating AI and analytics to streamline hospital workflows, including:
- A digital consultation system for emergency departments, optimizing communication between ER doctors and consultants.
- No’am System, providing real-time departmental status insights tailored to different hospital roles.
- Patient census system, enabling better patient flow management in hospital departments.
- Guided internal entrepreneurs from idea to product launch.
- Conduct design thinking processes, user research, focus groups, and innovation workshops to uncover unmet needs and create user-centric solutions.
- Recruit and work closely with cross-functional teams for effective product
development and successful launches.

Product R&D Team Manager (Contract)
Self-employed | Jun 2021 – Jan 2024
- Led an independent R&D team to define & create the next-generation product for 2031, overseeing development processes, budget, timeline, and team coordination.
- Supported the company in developing the next gen. product vision, strategy,
milestones, development, and design to enhance patient adherence, and usability, and reduce costs.
- Synthesized MRD insights to inform and enhance both physical & digital product features.
Product Manager / UX Designer
Matrix / Israel National Digital Agency - Ministry of Justice | March 2019 – August 2020
Developed and defined innovative Legal Tech products for the Israeli Ministry of Justice, serving both internal specialist users and a broader audience, from concept to implementation, including product discovery, strategic planning, feature prioritization, and requirements specification
- Led the UX and product strategy for Israel’s National Digital Courts System (eCourts-ODR), optimizing online dispute resolution.
- Designed and developed the Decision Support System for the Ministry of Justice’s Prosecution and Parole Committee, improving legal case management.
- Led UX strategy for Tazkirim, Israel’s national legislative documents platform

Product Manager & Business Development
Nekuda Design Management Ltd. | May 2017 – March 2019
- Conducted comprehensive user research and international qualitative studies to inform new product innovation initiatives for Samsung, to enhance market presence.
- Drove business development by initiating lead-generation activities, engaging with top-tier companies, and creating client proposals and product development strategies.

Product Manager
Linkr (Smart kitchen digital assistant) - Nekuda spin-off | Dec 2015 – May 2017
- Co-developed company strategy, defining business challenges, revenue models, and go-to-market strategies; collaborated closely with the CEO and business development team.
• Managed the product roadmap, prioritized features, and planned sprints; gathered and documented product requirements (PRD) and communicated them to the development and design teams.

Senior Product Designer (IoT)
Nekuda Design Management Ltd. | Mar 2011 – Feb 2016
- Led multi-functional teams in full product development from concept to
manufacturing.
- Designed and developed multidisciplinary products, integrating industrial design, mechanical engineering, and UX/UI to create comprehensive products.
- Collaborated with startups to large corporations on diverse products at various stages.
Education
Skills
Product Management: I guide product development cycles from ideation to launch, trained in developing product vision and strategy, certified through Leon Malalel's PM course.
Strategic Thinking: I bring innovative solutions to challenges and align design decisions with business goals.
Problem-Solving: I identify root causes & implement innovative solutions for project success, with recognition including multiple IPs and design awards
Product Discovery: I excel in identifying market opportunities, defining product concepts, and initiating development processes to ensure products meet user needs and market demands
Technical Knowledge: I understand and leverage a variety of technologies for product development
Interpersonal Communication: I effectively convey ideas, collaborate with diverse teams, and maintain strong relationships
Entrepreneurship
Case studies