Clalit - Tele Geriatric
Bridging the Digital Divide in Geriatric Healthcare
Challenge
Geriatric patients face significant barriers to accessing specialist care, especially in remote areas. Traditional telemedicine models failed to meet their unique needs due to:
- Limited digital literacy, making standard video consultations inaccessible.
- Lack of caregiver or medical staff support during remote consultations.
- Geriatricians struggling to make accurate diagnoses without clinical context.
Solution
As the Project Lead, I led, managed, and designed a process to develop a hybrid telemedicine service tailored for geriatric patients, ensuring seamless access to specialist care through both clinic-assisted and home-based consultations. This initiative was a collaborative effort between Beit Rivka Rehabilitation Hospital, and the Southern District Continuum of Care Unit, with the support of Context TLV, a UX and service design agency I selected and managed. I defined the project framework, set milestones, managed the budget, and established key success metrics, ensuring a structured and scalable approach. The service was successfully piloted with 70+ patients, delivering high satisfaction rates, improving medical accuracy, and ultimately becoming an integrated part of Clalit’s healthcare services with potential for national scale-up.
My Role & Responsibilities
End-to-end Project Leadership – Defined the framework, milestones, budget, and success metrics.
Vendor Selection & Management – Hired and collaborated with Context TLV to optimize service design.
Cross-Functional Collaboration – Managed partnerships between Clalit, Beit Rivka, and the Southern District Unit.
Designed & Implemented Digital & Physical Patient Journeys to ensure an intuitive and scalable solution.
Process & Execution
🔹 Research & Discovery
- Conducted stakeholder interviews with geriatricians, nurses, and caregivers.
- Mapped technical, medical, and clinical challenges in tele-geriatric care.
🔹 Service Design & UX Optimization (In collaboration with Context TLV)
- Developed structured consultation workflows for both home-based models.
- Designed user-friendly experiences for elderly patients with staff-supported interfaces.
🔹 Pilot & Implementation
- Launched a real-world pilot with 50+ patients, tracking adoption, usability, and satisfaction.
- Analyzed data & user feedback, refining the service model for scalability
Results & Business Impact
Enabled specialist consultations for elderly patients, reducing access barriers.
Strengthened physician-patient engagement, leading to more accurate diagnoses.
Demonstrated cost-effectiveness, reducing unnecessary hospital visits and institutionalization risks.
Successfully integrated into Clalit's long-term strategy, with potential for national scale-up.