Linkr
Digital Kitchen Assistant
https://www.linkedin.com/company/linkr-of-the-things/about/
Challenge
As smart home adoption grew, appliance manufacturers struggled to provide value beyond hardware sales, missing opportunities to create deeper engagement and recurring revenue.
- Limited differentiation among smart appliances beyond basic connectivity.
- Lack of content-driven experiences to retain user engagement post-purchase.
- No direct monetization strategies beyond one-time hardware sales.
Solution
As Product Manager & UX Designer at Linkr Technologies, I led the development of Linkr – a Smart Home Content & Monetization Platform that transforms home appliances into interactive service hubs, benefiting both users and manufacturers.
Always-present UX, optimized for different appliances and home locations.
Touch-enabled displays, giving families instant access to digital content, services, and applications.
A built-in monetization platform, enabling manufacturers to create new recurring revenue streams
Seamless integration with smart home ecosystems, allowing real-time appliance automation.
AI-powered content curation, providing hyper-personalized recommendations based on user behavior.
Impact
✔ Created a scalable Smart Home UX, allowing manufacturers to engage customers beyond the initial product purchase.
✔ Introduced direct monetization models, enabling brands to generate revenue from premium content, services, and commerce.
✔ Positioned Linkr as the "Smart" in Smart Homes, redefining the connected home experience
as a dynamic, revenue-generating ecosystem
My Role & Responsibilities
Led product vision & strategy, ensuring market fit and long-term scalability.
Designed and optimized the UX, creating an intuitive, always-present interface tailored for home appliances.
Collaborated with appliance manufacturers, defining business models and integration frameworks.
Developed data-driven insights, optimizing personalized content delivery and user engagement.
Process & Execution
🔹 Research & Product Discovery
- Conducted market analysis on smart home adoption trends and appliance usage patterns.
- Interviewed appliance brands, smart home users, and IoT experts to define core user needs.
🔹 UX & Product Design
- Designed a touchscreen-optimized interface, balancing simplicity with deep functionality.
- Developed custom user flows tailored to specific appliances (e.g., refrigerators, ovens, kitchen hubs).
🔹 Implementation & Business Model Development
- Built strategic partnerships with appliance manufacturers, defining co-branded experiences.
- Developed a monetization strategy, allowing brands to offer premium digital content & subscription services.
